Pioneer Sound Ground Plan
Promoting the Pioneer Pure Sound Headphones series, we took the promise "concertlike sound experience" literally:
On the first look it's a concert ground plan, on the second ... well, I guess you guessed it.
My job: Creative Direction
My team: Julian Stölting, Stefan Dicks, Daniel Haschtmann
My office: BBDO Berlin
Awarded: Cannes Lions Shortlist, ADC Germany Bronze
